Mmega is surely one of the most interesting emerging brands in Florence. The store located few steps from ponte alla carraia has its own mmega collections as well as other famous clothing brands. I buy here regularly since it has very unique items and the ration quality/price is great. The owner/stylists Camilla is extremely nice and helpful. Highly recommend.

Hip and trendy clothes store. Some items are overpriced considering quality and materials. But some are pretty rad, especially on sale.

Got myself a scuba/rickowens style leather jacket for less than 300 EUR.